
About Etco
Producing the best
Etco is 100% owned by Master Electricians, the industry association for New Zealand electrical contractors. Established in 1991, we operate as a not-for-profit charity with our surpluses channelled back into developing industry training.
Our mission: Develop and educate people to be the best in our industry
Our vision: To be recognised leaders of excellence in our industry
Our commitment to producing the best has helped thousands of Etco apprentices and students achieve outstanding results in industry competitions, national exams and across our industry. We are proud of our staff, our Board and our hosts for their commitment and expertise, which leads to exceptional results for our business, our apprentices and our students.

How we do it
The core values we are committed to embedding in everything we do are for us to be Energised, Caring, and Grounded (ECG).
Apprentice training is a combination of on-the-job training through placements with electrical companies and contractors, and off-the-job training. This involves study at home, attending our night classes and block courses at one of our six training centres. Apprentices receive extensive instruction, supervision and support throughout all stages of their training which involves a series of assignments, assessments and examinations.
For qualified tradespeople, we offer practical assessments; courses on theory, and regulations; and industry mandated competency courses.

We’re future focused
The 2020 government Review of Vocational Education, the Covid-19 pandemic and its long-term global impact . . . the world is changing rapidly. There is one constant, however – the demand for skilled tradespeople. Etco is ideally positioned to continue to meet the needs of the sector, our host companies and aspiring electrical apprentices.
Our training facilities are world class, our tutors are the best in the business and our training material is now fully digital.
We’re constantly in touch with, and listening to, the needs of our stakeholders – schools, parents, electrical companies and contractors, partners, sponsors and government. This engagement ensures we secure the best candidates and work placements, and deliver the highest standards of training.

Etco is 100 per cent behind diversity among our apprentices and host companies, and attracting more talented young women into our sector. That’s one of the key reasons why we sponsor Auckland's premier women’s basketball team, the Etco Auckland Dream. The Dream are the current national champions and their core values – professionalism, teamwork and passion- align with our own.
The Board

Stuart Burgess
Stuart has a number of independent director roles which he combines with his consulting business, The Outperformance Hub. He is a Chartered Accountant and a Chartered Member of the Institute of Directors as well as having over 30 years’ experience across many sectors, including education. His knowledge, independence and professionalism combine to add depth to risk management and business improvement strategies. He offers a special blend of business oversight with the ability facilitate the development of both strategic and business plans by working with senior leaders to assess risk and seize opportunities. Having worked with over 100 firms, he believes every business can be an outperformer!

Dean Addie
Dean is GM and cofounder of EIS, a multi-disciplined engineering and electrical company with offices in Christchurch and Invercargill, and a satellite in Hokitika. Dean is committed to helping people thrive and training young men and women to become the next generation of leaders in our industry. Dean is proud of his Māori and European heritage and is a believer in full inclusion of all people. He is a Fellow of the Institute of Management, a Chartered Member of the Institute of Directors, and has held many regional and national board roles. Being a director of Etco is something Dean takes seriously because the organisation is a very important part of the eco-system that allows the industry to thrive.

Wendie Harvey
Wendie joined the Etco board in 2016. She is a professional director based in Hawke’s Bay, with interests in strategy development, organisation change, Human Resources practice and the promotion of health, safety and wellness in the workplace. Wendie currently holds other board appointments with Eastland Group Limited, Aurora Energy Limited, Hawke’s Bay Airport Limited and Fire and Emergency New Zealand. She has been a Commissioner with the New Zealand Gambling Commission since 2014.

Craig O'Connell
Craig joined the Etco board in October 2020. He has a broad consulting and governance background covering public, private and NGO sectors, and chairs several boards. Craig, who has degrees in Economics and Psychology from Victoria University of Wellington, focuses his consultancy and board work on resolving complex issues, facilitating and leading strategy development, ensuring sound financial and management accounting practices, and oversight of leadership and organisational culture. Craig returned to Wellington in 2000 after 20 years living in Christchurch.

Tiumalu Peter Fa’afiu
Peter joined the Etco Board in July 2021. Peter is a partner in management consultancy Navigator Limited. His other governance roles include Vice Chair, International Board of Amnesty International; Director of development company Urban Plus; Counties-Manukau Rugby Union; Innovation Franklin; and CORE Education. Peter is also on the board of Monte Cecilia Community Housing Trust and the Establishment Board of St Ignatius of Loyola Catholic College, Drury. Peter was born in Samoa and raised in Glen Innes, Auckland. He has law and history degrees from the University of Auckland and Executive Education from Mt Eliza Business School, Melbourne.

Ross Beal
Ross joined the Etco board as an independent director in July 2021, and also chairs the Finance and Assurance Committee. He brings a wealth of industry experience to the role, having been an electrical contractor and Etco host for many years. A former Chair of Master Electricians, Ross’s various roles with that organisation mean he has links with Etco back to its inception. His governance experience includes time as a director with an Industry Training Organisation, and he is currently serving as an independent director with a Central Otago construction, and a multi-disciplined engineering and electrical contracting company based in Invercargill. Ross has always been passionate about seeing young people succeed and Etco supports this aspiration.
Executive team

Jeremy Sole
Jeremy has been CEO at Etco since 2016. Previously he spent time with MBIE in the Auckland Construction Sector Workforce Engagement Programme, after having been CEO of the NZ Contractors Federation involved with Government relations and industry advocacy. He has also worked on consulting projects in New Zealand, Australia, the Pacific and Japan. Jeremy’s qualifications include Advanced Trade Certificate in Automotive Engineering, University Certificate in Training and Human Resources Development, Post Graduate Diploma in Business in Employment Relations, an MBA from the University of Auckland, Institute of Directors Certificate in Company Direction and he is a graduate of the Institute of Strategic Leadership’s Strategic Leadership Programme. Jeremy says he’s had a career as in ‘careering all over the place’ with interesting jobs rather than a planned career. He acknowledges that isn’t for everyone, but he is pleased that his working life has been a good demonstration of what you can do with the confidence, tenacity, self-belief and analytical mindset you develop while working as an apprentice towards a trade qualification. Jeremy says trade qualifications are a gateway – not a destination – and there are a million journeys that can emerge from completing an apprenticeship.

Janice Smith
Janice (Ngati Aukiwa, Te Aupouri, Ngati Kuri, Ngati Rehia, Ngapuhi) is responsible for Etco’s strategic planning and forecasting, managing financial operations, risk profile and compliance, and stimulating development and innovation.
She has considerable experience at a senior level in strategy, leadership, finance, education, iwi asset management and IT network management across the public, private and not-for-profit sectors.
Janice, who has been with Etco since 2003, is a trusted member of Etco’s executive team, and provides a Maori lens over the organisation’s operations. She values good relationships where people come first.

Gary Whittaker
Gary completed his electrical apprenticeship in 1982 in South Africa and worked as an electrician until December 1989, while also attaining his diploma in electrical engineering.
In 1990 he started teaching at a secondary school, and completed his teaching qualification and teacher registration in 1993. His passion for education and desire to have a positive influence on young people – both in the classroom and on the sports fields was extremely rewarding.
Gary immigrated to New Zealand in 2003 and took up an Etco tutoring role at the Auckland Training Centre, enabling him to put to use his passion for both the electrical industry and education.
Gary has held several senior roles within Etco and in 2018 was appointed National Learning Manager, overseeing both the Training and Apprenticeship teams nationally. He took up his current role, General Manager Learning, in 2019, charged with providing support to the Training, Apprenticeship and Development teams.

Stuart Simpson
Stuart has been the General Manager People & Culture at Etco since 2021. He is an experienced global Leader, having held a number of senior Human Resource positions across a range of sectors including Invitro Diagnostics, Life Sciences, IT, Biopharma, Pharmaceuticals, FMCG and Business Services. Stuart has developed and delivered people & culture strategies and solutions across multiple geographies including, China, Japan, Southeast Asia, Taiwan, India, Korea, Australia, New Zealand, Mexico, Brazil, South Africa, Middle East and Eastern Europe.
Stuart holds a Bachelor of Arts in Politics as well as a Bachelor of Laws from the University of Waikato and was admitted as a Barrister Solicitor of the High Court in New Zealand in 2007.
Stuart is passionate about increasing the value people bring to organisations through initiatives that leverage diversity, drive a healthy, sustainable culture, and enable talent to achieve their potential. He is in his happy place when enabling people to be their best self and achieve their career goals, and he sees this as what our electrical apprentices are working towards on their journey to becoming registered electricians.

Nadia Tu’itahi
Nadia is a registered occupational therapist and practiced as a clinician and in management for seven years in both New Zealand and Australia. She has worked in the private and public tertiary education sector since 2008 in executive leadership positions including human resources, general manager, and director roles. Nadia, who has a passion for leading high-performing teams, joined Etco in 2021. Her passion is to foster an environment where creativity and innovation can thrive.
Management team

Brian Shea
Brian joined Etco as Regional Manager Southern in 2020, and took over the Nation Wellbeing, Safety & Health Manager role in 2021, after some 27 years in the industry. He says his electrical apprenticeship, which he completed in Dunedin, provided him with diverse experience across all aspects of the trade, creating opportunities to advance his career. Brian worked as a qualified electrician for more than 15 years, and for most of the decade before joining Etco he worked as a project manager. During this period he had three stints ‘back on the tools’ as an underground shift electrician. Managing large construction projects, including different stakeholders, has given him valuable experience that has been put to great use in Etco.

Helen Stephens
Helen has spent many years in management positions across different industry sectors and in different roles including executive management, HR, sales, marketing, and operations. Prior to this, for many years she owned and ran retail businesses across Auckland with her husband. Helen lives in the bays and can often be seen cycling round the waterfront (not in lycra!) She joined Etco in 2021, works in the Auckland support office as the Marketing and Communications Manager, and is passionate about supporting both apprentices and host businesses.

Neil Croft
In 2018, after 13 years away from the organisation, Neil re-joined Etco – and says it was almost like he had never been away. He had left his role as Apprentice Coordinator in 2005, to set up his own electrical business. He later joined a global company involved in installation, maintenance, and training on their packaging machinery. The job took him all around the world and he is now considered an expert in filling a packet of potato chips with air!
Neil’s apprenticeship began in 1976 in the UK where he was mainly involved in the industrial sector. He then spent almost 10 years working for the East Midlands Electricity Board doing installation work, metering and inspecting.
Neil’s current role as Etco’s National Placement Manager sees him assist the great team of Coordinators in finding placements for apprentices.

Lida Rowhani
Lida joined Etco in early 2022 as our Northern Regional Manager. She has in-depth experience working across education, economics, policy and management in the public, private and not-for-profit sectors. She has held senior leadership and executive roles in New Zealand’s private tertiary sector for 12 years. Lida also has experience working on management and training consulting projects in Europe. Her public sector experience spans more than 10 years as an economist in the Ministry of Education and the Ministry of Economic Development, where she was a senior policy advisor and research analyst, providing expert advice to Ministers. Lida holds two master’s degrees in Economics and International Development. Her passion is in promoting innovative approaches to learning for our trainees and apprentices to inspire and encourage them to achieve their best; and to support, cultivate and enable Etco’s team of teachers and mentors to achieve at the highest level.

Lindsay John
Lindsay completed electrical apprenticeship/NZCE – Electrical Engineering cadetship in the late 90s at Carter Holt Harvey Pulp & Paper in Kinleith. He is a registered Electrical Inspector and holds tertiary qualifications in Adult Education & Training and Business Management. He has been involved in educational governance at local, regional and national levels, and is a current presiding member of the Bay of Plenty NZSTA executive, and member of NZQA Secondary Qualifications Advisory Group. From 2007 to 2018 Lindsay worked as an Etco night class tutor, returning to the organisation in February 2021 as an Apprentice Mentor before taking up his current role.

Mark Webster
Mark completed his electrical apprenticeship in Scotland in 2001, acing all the trade exams with a 100% pass rate.
In 2007 he started teaching as a lecturer at the University of the Highland & Islands, Inverness Campus. During his time there he gained Licentiateship with City & Guilds as well as a BA in Tertiary Education. Teaching in both the classroom and in sports has always been a passion and rewarding experience for him
Mark immigrated to New Zealand in 2019 to take up a tutoring position at Etco in Wellington, then moved into the Learning Centre Manager role.
He was then appointed Regional Manager for the Lower North in December 2020. He says managing large electrical jobs throughout his time as electrician provided him with valuable experience that will be put to use in his latest Etco role.

Nick Burrow
Nick joined Etco in 2022 as the Southern Regional Manager, after 16 years working in tertiary education, including tutorial, national leadership and management roles at the NZ Institute of Sport and NZ Management Academies (New Zeaand’s largest Private Tertiary Establishment). He had previously spent 10 years in the United States after gaining an athletic scholarship to a US university where he received his Bachelor’s and Master’s degrees in Exercise Physiology. A passion for high performance sport led him to various roles in the US college system and professional sport, working in performance physiology, strength and conditioning and analysis. Nick is passionate about the success of young people and thrives on creating an environment where they can be their best selves. Being able to provide pathways to sustainable and high paying jobs in a high demand industry is one of the reasons he took on the challenge of managed apprenticeships. He’s excited to bring his skillset to Etco’s largest geographical region.